I have had the privilege of working with Tina Barabonoff, owner of Platinum Floral Designs a couple of times. I love her energy, creativity and passion for flowers and her work. I have asked her to share tips about flowers for your wedding and about her business for the Bride Guide series.

How did you get started?
My business started when the universe decided to close a few doors on my family through the tough economy. I had been a stay at home mother for 3 years when my husband’s contracting business took a nasty hit and was forced to lay off his employees and had left him without work for 4 months. I had been wanting to get back into the work force, but didn’t know where to start. I had been originally trained in interior design and not much was happening in that department either. So I took a step back, remained positive and through this presence I decided to speak with a few local farm markets to supply fresh organic and locally grown flower bouquets (right from my garden). My first year doing this I fell in love with growing and arranging one of earth’s finest splendors. I loved it so much, I started to study, to understand the arranging process and began to mentor with some fabulous people. I knew this was my calling. I knew I could do this and for me, it’s not a job, it’s not work, it’s passion, and through this passion comes great creativity.
What is your design philosophy? How would you describe your style?
I pride myself on being unique and different. I like to create artistically balanced sculptures. Having the interior design background really gave me a great understanding for creating colour harmonies, balance and structure. I like to think outside the box, exploring new options, stretching my legs and using the natural world for inspiration. I don’t think I have one style. I gather my inspiration from each and every client, and none of them are the same. I start my process with a blank slate and I gather a style through them to fit their needs. I like to use a lot of textures in my designs, to create depth and passion.
What makes you unique as a florist?
I think what makes me unique is my passion for this industry. As previously mentioned, this is not “work” for me. It’s a passion for bringing joy into others lives, even if it’s just for a moment. I enjoy seeing their expressions when they see my arrangements. I love being a part of a day, especially when dealing with weddings, that they will remember forever. I love thinking my arrangements will be in their photography for a lifetime. I feel honored to be a part of that. Going above and beyond my clients expectations, I think sets me apart and it shows when you read my testimonials. I love working from a home-based studio. There is no set quota of business I have to meet each month. I am allowed to book a number of events that I feel comfortable with. I book just enough events to know I can dedicate 100% of my mind, time and heart to each event. I am not throwing arrangements together at the last minute to get them out the door. I can allow myself ample time to make sure each arrangement is perfect, to make sure each client is fully satisfied.
What services do you offer?
Being a home based business, I specialize in wedding, corporate, funeral and residential “standing” orders. All my flowers are made to order, offering the freshest product available. I offer free consultations for my clients to determine their deepest desires, dreams and wants. Delivery services and set-up/take down services are available upon request.
What are the trends for florals this year?
I am seeing swift movement from perfectly fixed bouquets, to more ornate, free flowing cascading bouquets. Modern vintage is in the air using pastel hues and vintage inspired blooms such as scabiosa, anemone, garden roses, ranunculus, herbs, astible etc. I have also been seeing, on the other spectrum, bold colour palettes which are being tied into the colour of the men’s tuxes, or even socks and suspenders! For example, brightly coloured socks will match the flowers in the bouquets, this adds for unique interest in the photography as well. But what I cannot stress enough, is staying true to your likes. Just remember, you are going to be looking at your wedding pictures 10 years from now and you are going to want to still love the look. Just stay true to who you are!

What flowers are best for hot summer weather?
The best is to incorporate blooms that are hardy which will withstand the heat. Some examples are: carnations, roses, foliage, button mums, crysathemums, anthuriums, and spray roses just for a few examples. Try to stay away from more delicate blooms, or blooms that need a large amount of water such as hydrangea.
What should brides know about their flowers? What sorts of things should they keep in mind?
I am sure you all know that in season flowers are the most cost effective way to go if you are on a tight budget. Imports obviously will cost you more as they do have to travel around the world to end up in your hands.
What advice do you give brides about picking their flowers?
Stay true to your favorites. If you do not have any clue, I am here to help you decide. We can knock out favorites or dislikes. Again, in season flowers will be much more cost effective and you’ll get more bang for your dollar.
When should a bride begin looking for/book a florist?
Many brides leave their floral orders to one of the last things to do on their list. I recommend brides booking their florist as soon as they have their venue booked. Flowers are a naturally grown and if ordering a large amount of one bloom, you’ll want to make sure they will be available. Florists also book fast, just as anything else.
How much lead time do you need?
I like to have at least 2 months lead time to guarantee your order, more time is better. The sooner I can get the order in, the less problems there will be. The growers have their orders and can dedicate part of their crop to you.
What do you suggest a bride bring to her appointment with you?
Everything and anything. I like to see as much as possible. The flowers should really enhance your theme. Flowers are the first thing your guests will see when entering your venue and they really make the theme come to life. It’s important to see the brides dress, if you’ll be marrying in a full ball gown dressed to the nines, you’ll want to keep the bouquet clean and simple. If you are marrying in a simple dress, you can add much more detail to your bouquet. If you can bring colour swatches, vase colours already picked, these are all important. Again, bring everything, I want to get inside your wedding day!